A full branding, product concept, product naming and presentation service was offered to BT plc and their partner ICE365 (a leading provider of mobile device community applications) early in 2005.

Spira designed the presentation concept, product logo, storyboard and even the product name in close association with BT. The product was designed as a sales presentation tool for the 3G Show in Cannes, France and was delivered via AI cdCreate.

The presentation runs for about 20 minutes and takes the user through a full end-to-end description of a major new mobile application.

It encompasses video and voice over (directed and shot by Spira employing the actress Anneka Svenska). It also includes various Flash animations showing the operation of the application on mobile phones.

BT's Wholesale Business Manager, Paul Shoker, commented:

"BT found Spira-Hellic professional and flexible at all times and occasions in terms of capturing our propositions requirments, desigining, building, change managment and on the going management of the life cycle of the project. A company that you can easily deal with, which was demonstrated in the final product delivery, second to none!"

<< Back To Case Studies Menu