e-marketing solutions can deliver high impact, personalised messages, it can be delivered at a fraction of the cost of printed materials and it can also be easily tracked.

I suspect some of you are thinking that this is too good to be true and where’s the catch? You may also be wondering Who shall I send it to and What will I send?

There is no catch but going are the days of sending and receiving reams of spam email. It’s surely helped the sales of Viagra but how many of us found them interesting, valuable or appropriate?!

Seriously though, the rules governing who can receive broadcast emails are being redefined, as are many others governing this new online industry Changes, that we’ll discuss later cover what’s known as ‘Opt-In’ email lists that plan to stop people sending unsolicited emails, such as those for Viagra and this will help to ensure that one can only send information to individuals or organisations that have requested it. However, there are many practical ways in which we can build our mailing lists and we’ll discuss these later too.

In summary, at our disposal we have:

• Ability to deliver high-impact, valuable and personalised messages to our customers and prospects
• A low-cost method of contacting and incentivising literally thousands of prospects
• Can save thousands of pounds over traditional methods
• Access to contact customers with the minimum of time and effort
• Reporting systems to track customers' responses to our campaign
• A method to turn ‘cold calls’ into ‘warm leads’