It’s Personal and it Impacts

Marketing experience tells us that we should often gather data about our clients and prospects – as this information will help get the message right for them personally. On the web, we can gather email addresses for individuals who have registered on our web site or elsewhere and identify their needs or interests. We can then send them personalised emails containing content specific to their needs.

Since the delivery method is electronic, your emails can contain Rich Media – text, graphics, animation and interaction.

It’s on their Desktop

Your recipients don’t need to be at their desks to receive your messages – they appear directly onto their desktop – the user needs to do very little to open and read your messages

It’s Very Fast and Cost-effective

Emails arrive generally within a few minutes of being sent – when a user replies or follows a web link in their email, they get the information that you want them to have in seconds!

Although you should put planning effort and high quality copy in all of your marketing, including your emails, the delivery of the email is very cheap.

The lists that you gather or buy can be cheap to acquire and therefore the Return on Investment is very much higher than paper-based mediums.

It shouldn’t be just an email shot (eShot) – it should be a campaign

Remember, the people you send emails to have opted in, you can gather information about them and so you can personalise their messages. You can also track their responses to variations in your campaign over time and therefore derive the most effective methods of message delivery. Some eShot systems don’t let you track the responses. A good one will!

Let's see how we would go about it.